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Why Investors Who Want to Buy Cheap Do Not Make Money

それは投資か、ただの買い物か 不動産投資において「安く買う」は正しい原則のように語られます。確かに価格は重要です。しかし、札幌 不動産投資の現場で数多くの案件を見てきた中で、はっきりと言えることがあります。 安く買うことが目的になっている人は、投資ではなく“買い物”をしている。 投資とは、将来の収益と出口を設計する行為です。一方、買い物とは「今、得をした気分になること」が目的の行為です。 この違いが、5年後、10年後の結果を大きく分けます。 ■札幌という市場の特徴 エリア差が極端に出る都市 札幌市 は北海道最大の都市であり、賃貸需要は比較的安定しています。しかし、市内は均一ではありません。 地…

Why Sapporo for investment properties now?

When considering investment in income-producing real estate, the first question many investors face is "Which area should I invest in? Profitability of real estate investment depends not only on the condition of the property, but also on multiple factors such as population trends, local economy, and rental demand. In recent years, in particular, the population has been declining nationwide, making the selection of investment areas more important than ever. In this context, real estate investment in Sapporo is continuously attracting attention from investors nationwide. Sapporo is the largest city in Hokkaido and continues to develop as the center of economy, administration, and tourism. Despite being a regional city, it maintains a stable population size and steady demand for rental...

Why we specialize in income-generating real estate

There are many different areas of real estate that we deal with, including residential, investment, resorts, and land. Among them, we have chosen to specialize in income-producing real estate. It is not because it is a fad or just because it looks profitable. It is because we believe that there is no other field in which you can't cheat as much as you can with income-producing real estate. The goal of income-generating real estate is not the moment you buy it. Whether the rent is stable or not, what happens when there is a vacancy, and whether or not the same profit can be maintained over the next few years, all of these factors are reflected in the figures and the results. You cannot hold on to a property for a long time just because it has a "nice atmosphere" or "looks promising" or for some other vague reason. That is why we believe that logic and necessity are necessary for income-producing real estate...