Newer property with low yield vs. older property with high yield: which should you choose in the end?
Are you choosing properties based solely on yield? "Should you buy a property that is newly built with a yield of around 6%, or a property that is over 30 years old with a yield exceeding 10%?" This is a question I often receive from those who are investing in real estate in Sapporo or are considering starting. To get straight to the point, I do not believe that "newly built is good" or "old is bad." Conversely, I also do not judge based on "high yield is good" or "low yield is bad." In fact, I myself sometimes purchase newly built properties and sometimes purchase older properties. What's important is how much profit the property can generate in the future. Real estate investment involves purchasing...
Are you looking for a property that perfectly matches your requirements? ~The idea isn't to find a 100-point property, but to nurture it to 100 points~
Introduction When discussing real estate investment in Sapporo with individuals considering or planning to purchase income-generating properties, we often hear the phrase, "There aren't many good properties available." It's true that compared to the past, selecting properties has become more challenging due to factors such as rising real estate prices and interest rate trends. However, upon closer examination of these conversations, we've noticed that it's not uncommon for people to be searching for properties that meet "100% of their criteria," rather than a lack of good properties. Real estate investment is by no means an inexpensive purchase, so we understand the desire to be cautious. However, excessive caution can lead to passing up opportunities on properties that would otherwise be a good investment.
2026.06.15
Is that rent really appropriate? Are you deciding the rent for your property based on a “hunch”?
When investing in real estate, many people focus on the “purchase.” What area is good? What about the yield? What are the financing terms? Will it appreciate in the future? Of course, these are all very important. However, what greatly affects actual profits is “post-purchase management.” Among these, "rent setting" is particularly important. If the current rent is too high compared to the market, it can lead to vacancy risk, and conversely, if it is too low, you may be missing out on profits that you could have otherwise earned. However, in reality, there are many cases where rent is set "vaguely" with reasons like: "This was the rent from the previous management company." "I've been renting it out for this amount for a long time." "It's currently occupied, so I haven't touched it."
Aiming for capital gains? Or income? - The “Essence of Real Estate Investment” That Such Arguments Alone Can't Reveal”
When discussing real estate investment, the terms "Are you aiming for capital gains?" and "Are you aiming for income?" almost always come up. Are you aiming for profit from price appreciation? Or are you accumulating monthly rental income? Real estate investment is a world often discussed in these two options. Of course, this way of thinking is not wrong. However, after being in the real estate industry for a long time, you realize that there are many investors who cannot be explained by these two options alone. Rather, those who truly build wealth tend to not divide themselves so simply into "I am a capital gains investor" or "I am an income investor." This time, we will discuss "capital gains," "income," and multiple other aspects of real estate investment...
2026.05.18
What's it like in Hokkaido "outside of Sapporo"? Considering areas strong with inbound tourism, and the potential for real estate and minpaku (private lodging).
When you think of Hokkaido, Sapporo is indeed the center. A large portion of the population, jobs, transportation, and commercial functions are concentrated in Sapporo, and Hokkaido's economic sphere, for better or worse, is built on this "Sapporo-centric" structure. However, in recent years, changes have begun to emerge in this structure. The areas that are strongly capturing inbound demand have seen particularly significant changes. The increase in foreign tourists has not only turned them into mere tourist destinations but has also transformed the regional economy itself, including the "accommodation industry," "real estate investment," and "minpaku (homestay) operations." This time, focusing on Niseko, Toyako Town, Furano, Biei Town, and Asahikawa, we will explore how "Hokkaido with strong inbound demand" is changing and what strategies can be considered from the perspective of real estate and minpaku.
2026.05.15
“Sapporo is safe” no longer applies. The “winning areas” and "assets that will remain" for real estate investment in Sapporo, as understood from demographic trends.”
Sapporo is one of the cities attracting significant attention from real estate investors nationwide. Compared to central Tokyo, property prices are more affordable, and it possesses the population size and urban functions of a designated city, leading many investors to think, “I'll start with a whole building in Sapporo.” In recent years, with the redevelopment around Sapporo Station, the recovery of inbound demand, and expectations for semiconductor-related investments across Hokkaido, positive views of the Sapporo real estate market have further increased. In fact, when looking nationwide, Sapporo remains an attractive market. However, one point to be cautious about is making investment decisions based solely on the broad category of “Sapporo City." Future real estate investments should not be about "whether it's Sapporo," but rather "Sapporo..."
2026.05.11
The Real Reason Good Properties Don't Hit the Market | Behind the Scenes of Sapporo Real Estate Investment
■ Introduction “Good properties just aren't coming up...” We often receive inquiries like this from people considering real estate investment in Sapporo. Many of you might feel that the properties showcased on portal sites or introduced by real estate companies lack a decisive factor. However, to get straight to the point, good properties aren't “not coming up” – they are simply "decided upon before they are publicly listed." This article will explain the reality of the Sapporo real estate investment market and why good investment properties don't generally circulate, from a ground-level perspective. ■ The World Where "It's Already Too Late When the Summary Document is Released" I previously worked in the real estate industry in Kyoto. At that time, I was often told...
2026.04.17
This is almost certainly why vacancies aren't being filled [Sapporo Vacancy Solutions]
Understanding the Real Reasons for Vacancies in Sapporo Many people searching for "Sapporo vacancy countermeasures," "reasons why vacancies aren't filling," or "rental vacancy improvement" are likely already experiencing long-term vacancies and are unsure what to improve. Put simply, the reason vacancies don't fill is straightforward yet often overlooked in many cases. It's that the property's conditions don't align with the market. What's important here is that this isn't about the "property being bad." In reality, it's simply that the right conditions haven't been set for the area, age of the building, or amenities. Many properties have the potential to be rented out successfully if the conditions were appropriate. Sapporo's rental market has a supply-demand balance by area...
2026.04.13
The Danger of Dependence on Financial Institutions that Makes a Difference in Sapporo Real Estate Investment
First, "If the bank will lend me the money, I'll buy it." and "If the loan goes through, I'd like to purchase it." These phrases are heard very often at real estate sales sites. At first glance, they may sound like a rational, risk-averse, and sound decision. However, I feel that these words carry a nuance that cannot be overlooked. The point is that the final investment decision may be left to the financial institution. Making the loan approval the criterion means that part, or a large part, of the decision to purchase a property is dependent on the financial institution's evaluation. Of course, the financial institution's evaluation is one of the important factors for decision-making, and many transactions cannot be completed without a loan...
2026.04.06