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President's blog

欲って必要?

Is greed necessary?

The word "desire" might have a negative connotation for many people. Greedy. Mercenary. Selfish. Such impressions might come to mind first. However, I don't believe desire is inherently bad. In fact, I sometimes feel it's more dangerous in a job to *lack* desire. "I want to grow." "I want to know more." "I want to do better work." All of these are, in other words, desires. In the real estate business, I sometimes hear people say, "I'm not good at talking about money," or "I feel like it's not good to be greedy." I understand how they feel. I used to feel a sense of unease about expressing my desires. However, at some point, my way of thinking changed...

2026.01.13
企業秘密

The choice to disclose trade secrets

There is a term "trade secrets." Perhaps I am a bit prejudiced, but I find this term somewhat stingy. Of course, I understand that in some industries, there are recipes that cannot be disclosed. There are certainly cases where it would be the end of the world if it were imitated. However, looking at the real estate industry, there are many times when I wonder if it is really necessary to hide so much. Blogs and seminars say, "We will teach you our know-how," but when it comes to the important part, the conversation gets muddled or ends with, "What follows is a company secret," or "For details, please consult with us individually. To be honest, I feel that this is unkind. I read blogs to learn about know-how. I take the time to...

2025.10.02