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President's blog

Read a book

■本は読んだ方が良いというシンプルな真実 本は読んだ方が良い。ありきたりな言葉かもしれませんが、真実です。 知見が広がる。自身のスキルアップに繋がる。そして単純に面白い。理由を並べればいくらでも出てきますが、結局はその一言に尽きます。 それでも、ほとんどの人は本を読みません。 時間がない、面倒くさい、意味を感じない。こういった言葉は何度も聞いてきました。 正直に言うと、私から見ればこれは全て「やる気がない」「無気力」の一言で片付きます。ただし、それ自体を否定するつもりはありません。人は楽な方に流れるものですし、面倒なことを避けるのは自然なことです。 問題なのは、その状態のまま「変わりたい」と思…

The importance of communicating directly in easy-to-understand language

Why are “clarity” and "directness" required nowadays? Nowadays, we are in an age where anyone can find out a certain amount of information by looking it up. That is why the difference is not in what you know, but how you communicate it. No matter how good the information you have, if it is not conveyed to others, it has no value. In fact, I feel that there are more cases in which the lack of clarity leads to such negative consequences as delayed decision-making, missed opportunities, and loss of trust. Real estate is a field in which the amount of money is especially large and responsibility for judgment is involved. That is why we believe that "understandability" is not just a part of our service, but a prerequisite. ■Not communicating...

Requests and Recommendations

When you are in the business of sales, there is always a "moment when you want to ask for a favor. I want you to buy this property. I want to close this contract. I want you to take care of this project. These feelings arise naturally as you work as a salesperson. The more time I have spent preparing, researching, and assembling proposals for a project, the stronger these feelings become. The more time you have put into preparing, researching, and assembling a proposal, the stronger your desire for the client to proceed with the project. It is not a bad thing to feel this way when you are in the sales position. In fact, I think it is evidence that you are taking your job seriously. However, I believe that "please" is not allowed in sales...

What is kindness?

What does "kindness" mean in the workplace? Generally, these actions are often thought of as "kindness. However, I do not consider these to be true kindness. This is because most of them are not in the best interest of the other person. Instead of doing the case they are working on, tell them how to do it. Instead of teaching them how to do their research and how to think, instead of teaching them in detail. Instead of doing what they tell you to do, think about whether there is a better way. The situation becomes easier. There will be no conflict. You may even be thanked. But it is the other person's "ability to think" or "ability to judge"...

Is greed necessary?

The word "greed" may not have a very positive image for many people. Greedy. Greedy. Selfish. Such an impression may precede the word "greed. However, I believe that greed is not a bad thing. In fact, I even feel that it is dangerous not to be greedy in work. I want to grow. I want to know more. I want to do a better job. All of these, in other words, are greed. When I work in real estate, I sometimes hear people say, "I am not good at talking about money," or "I feel it is not good to be greedy. I understand how you feel. I used to feel somewhat guilty about being greedy. However, at some point in my life, I began to think...

The choice to disclose trade secrets

There is a term "trade secrets." Perhaps I am a bit prejudiced, but I find this term somewhat stingy. Of course, I understand that in some industries, there are recipes that cannot be disclosed. There are certainly cases where it would be the end of the world if it were imitated. However, looking at the real estate industry, there are many times when I wonder if it is really necessary to hide so much. Blogs and seminars say, "We will teach you our know-how," but when it comes to the important part, the conversation gets muddled or ends with, "What follows is a company secret," or "For details, please consult with us individually. To be honest, I feel that this is unkind. I read blogs to learn about know-how. I take the time to...

2025.10.02