“Sapporo is safe” no longer applies. The “winning areas” and "assets that will remain" for real estate investment in Sapporo, as understood from demographic trends.”
Sapporo is one of the cities attracting significant attention from real estate investors nationwide. Compared to central Tokyo, property prices are more affordable, and it possesses the population size and urban functions of a designated city, leading many investors to think, “I'll start with a whole building in Sapporo.” In recent years, with the redevelopment around Sapporo Station, the recovery of inbound demand, and expectations for semiconductor-related investments across Hokkaido, positive views of the Sapporo real estate market have further increased. In fact, when looking nationwide, Sapporo remains an attractive market. However, one point to be cautious about is making investment decisions based solely on the broad category of “Sapporo City." Future real estate investments should not be about "whether it's Sapporo," but rather "Sapporo..."
2026.05.11
Make some space
The strategy of creating blank time. It sounds like a suspicious business book title, doesn't it? (lol) However, this time, I'll be sharing my thoughts on how to use your time. People who are good at their jobs often appear to have packed schedules, but in reality, they intentionally leave “time slots that are empty.” I feel that this seemingly-wasteful blank time significantly impacts the quality and speed of results. Many people, when they see free time, think, “I have to fill this in.” This is because they find a sense of security in having a full schedule. However, that sense of security is merely a feeling of "being busy," and it doesn't necessarily equate to "results." On the contrary, being over-scheduled is precisely what makes it difficult to see...
2026.04.27
The property you want to buy is being targeted by everyone | The mindset of those who win in real estate investment in Sapporo
You're already in a competition when you're looking for a good property. When I consult with people about real estate investment, many of them list similar conditions. They want a high yield, a property that is either newly built or well-maintained. The location should be good, and vacancy rates should be as low as possible. And finally, they add, "Please let me know if you find any good properties like that." This feeling itself is very natural and not wrong. Rather, from an investment perspective, it's natural to want to earn stable income while minimizing risk. However, there is one reality that must be recognized here. That is, properties that meet these conditions are already being targeted by many investors in the same way.
2026.04.23
Sapporo Real Estate Sales Rookie's Realistic Growth Record ③
Hello, everyone! It's been a while! Haven't the temperature fluctuations been extreme lately? One night you think, "It's warm today~," and then it gets properly cold. I'm completely at its mercy. Because of that, I've been hit with a double punch of a runny nose and a migraine. My nose is red from using too many tissues, and my head is swimming. It's as if the season is interfering with my business! Sales depend on a healthy body, so I'll be managing my health carefully! (I have a strange confidence that drinking R-1 will be enough, though lol) Now then, I have an announcement for everyone today. In my previous blog post, I talked about how I had "zero results for six months." Since then, I've been repeatedly making calls, sending emails, and visiting them, and honestly, I've been wondering, "Is this the right way to go?"...
2026.04.20
Don't trust your motivation.
■Motivation (Passion), an Elusive Concept Well, today I'll be writing about "motivation (passion)," something that's rather hard to grasp. I've always believed that whether or not someone can do their job and achieve results ultimately comes down to how much passion they have for that work, and that's it. People who naturally have passion are, frankly, strong just by that fact alone. Being able to enthusiastically tackle anything is, in itself, a great talent. It's difficult for someone with burning passion to be defeated by someone who has a bit of talent, learns quickly, or is at that level. In fact, when you're out in the field, the people who ultimately achieve results invariably have a different level of enthusiasm. The difference in ability...
2026.04.20
The Real Reason Good Properties Don't Hit the Market | Behind the Scenes of Sapporo Real Estate Investment
■ Introduction “Good properties just aren't coming up...” We often receive inquiries like this from people considering real estate investment in Sapporo. Many of you might feel that the properties showcased on portal sites or introduced by real estate companies lack a decisive factor. However, to get straight to the point, good properties aren't “not coming up” – they are simply "decided upon before they are publicly listed." This article will explain the reality of the Sapporo real estate investment market and why good investment properties don't generally circulate, from a ground-level perspective. ■ The World Where "It's Already Too Late When the Summary Document is Released" I previously worked in the real estate industry in Kyoto. At that time, I was often told...
2026.04.17
Read a book
■The Simple Truth That You Should Read Books You should read books. It may be a commonplace saying, but it's the truth. It broadens your knowledge. It leads to self-improvement. And it's simply interesting. You can come up with any number of reasons, but in the end, it all comes down to that one statement. Even so, most people don't read books. "I don't have time," "It's a bother," "I don't see the point." I've heard these words many times. Frankly, from my perspective, all of this can be dismissed with the single phrase "lack of motivation" or "apathy." However, I don't intend to deny that in itself. People tend to go with the easiest option, and avoiding troublesome things is natural. The problem is, while in that state, you think "I want to change..."
2026.04.14
This is almost certainly why vacancies aren't being filled [Sapporo Vacancy Solutions]
Understanding the Real Reasons for Vacancies in Sapporo Many people searching for "Sapporo vacancy countermeasures," "reasons why vacancies aren't filling," or "rental vacancy improvement" are likely already experiencing long-term vacancies and are unsure what to improve. Put simply, the reason vacancies don't fill is straightforward yet often overlooked in many cases. It's that the property's conditions don't align with the market. What's important here is that this isn't about the "property being bad." In reality, it's simply that the right conditions haven't been set for the area, age of the building, or amenities. Many properties have the potential to be rented out successfully if the conditions were appropriate. Sapporo's rental market has a supply-demand balance by area...
2026.04.13
There's a reason why properties have high yields! How to identify them and avoid failure in Sapporo real estate investment
Introduction: Can You Really Trust That Yield? When you become interested in "Sapporo real estate investment" or "Hokkaido real estate investment" and start looking for properties, you'll inevitably come across high-yield income properties. Some of these "Sapporo income properties" offer yields exceeding 10%. At first glance, the numbers alone appear very attractive. It's natural, especially for those new to real estate investing, to think that a high yield equals profit. However, in the actual market, properties with higher yields require more careful consideration. This is because there's always a reason behind those numbers, and in many cases, they involve some form of risk. In this article, proceeding with the "Sapporo real estate" market as a premise, we will explain the mechanism of high-yield properties and what lies behind them...
2026.04.08